5 AdWords Bits of Advice To Get Those Dollars Flooding In

If you've started on your very first internet marketing enterprise, some AdWords secrets can help get the ball rolling for you. Making money with Google AdWords is very manageable, and yet most people lose out miserably at it! Using AdWords appropriately needs a accurate blend of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the numbers game!

1) Designing The Ad

Be Specific. This is the most critical of all AdWords strategies that you'll receive. You only want clicks that can convert to sales. So be specific in the headline of your ad. If you sell "floral pattern bed sheets", mention the entire phrase in the heading. You don't want people looking for geometric patterned sheets clicking through!

The Effectiveness Of Adwords Advertising

From a business perspective, one of the most exciting and engaging features Google offers is AdWords. Every time you search on Google and notice the small, boxed advertisements on the right side of the page, you're seeing ads placed through the AdWords system.

What makes AdWords so exciting from a business perspective is that it's a completely different advertising model than anything you've ever seen. Print advertising is priced based on circulation, and if 10,000 people would see the ad, it'll typically cost you 10 times what a 1,000-subscriber publication would charge. This translates directly online with the CPM (cost per thousand) pricing of banner ads, animated ads, pop-up ads, and so on.

All of this traditional advertising, online and off , suffers from the same fundamental problem: an inability to ensure that the advertisement has some meaningful relationship to the content on the page. If I visit a web page about troubleshooting Microsoft Windows XP, ads selling me a carbonated beverage or vacation in Hawaii are pointless, off-target, and a waste of advertiser money. No one clicks on them. Contextless advertising is dead. It's a numbers game and the numbers are stacked against you.