5 AdWords Bits of Advice To Get Those Dollars Flooding In

If you've started on your very first internet marketing enterprise, some AdWords secrets can help get the ball rolling for you. Making money with Google AdWords is very manageable, and yet most people lose out miserably at it! Using AdWords appropriately needs a accurate blend of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the numbers game!

1) Designing The Ad

Be Specific. This is the most critical of all AdWords strategies that you'll receive. You only want clicks that can convert to sales. So be specific in the headline of your ad. If you sell "floral pattern bed sheets", mention the entire phrase in the heading. You don't want people looking for geometric patterned sheets clicking through!

The Effectiveness Of Adwords Advertising

From a business perspective, one of the most exciting and engaging features Google offers is AdWords. Every time you search on Google and notice the small, boxed advertisements on the right side of the page, you're seeing ads placed through the AdWords system.

What makes AdWords so exciting from a business perspective is that it's a completely different advertising model than anything you've ever seen. Print advertising is priced based on circulation, and if 10,000 people would see the ad, it'll typically cost you 10 times what a 1,000-subscriber publication would charge. This translates directly online with the CPM (cost per thousand) pricing of banner ads, animated ads, pop-up ads, and so on.

All of this traditional advertising, online and off , suffers from the same fundamental problem: an inability to ensure that the advertisement has some meaningful relationship to the content on the page. If I visit a web page about troubleshooting Microsoft Windows XP, ads selling me a carbonated beverage or vacation in Hawaii are pointless, off-target, and a waste of advertiser money. No one clicks on them. Contextless advertising is dead. It's a numbers game and the numbers are stacked against you.

Adwords Quality Score

Using Google Adwords as part of your marketing strategy makes a lot of sense. What makes less sense however is wasting your precious advertising budget on a poorly constructed campaign. "Quality Score" is one of the areas theat can help give you more bang for your buck.

Improving what Google refers to as your "Quality Score" in AdWords can help move your paid search ads up the page. This will improve their visibility and click through rates.

We've already mentioned your Quality Score rating in PPC but here is a reminder:-

The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

About Google Adwords Ads

Google AdWords is the flagship advertising model of Google and also the driving force behind its revenue. The total advertising revenues that Google earns in every fiscal year is completely because of the AdWords that have almost sort of monopolized the advertising industry leaving competitors gasping for breath. The Google AdWords follows the Pay-Per-Click advertising model and is a mechanism that is meant for both forms of ads, banner ads as well as text ads. The distribution area of these ads engulfs local, national and international entities and the ads are kept very crisp and short. The content that would be present in the longest of these ads will not extend more than two lines.

4 Steps To Choose A Great Mesothelioma Cancer Attorney

Choosing the best asbestos cancer attorney can make the difference between a long drawn out case with limited compensation and a quick recovery and great compensation. 

1. Interview at least 3 attorneys 

Some attorneys will not charge you up front but will take a percentage of the proceeds.

There will be a variance in the percentage each attorney takes from the proceeds.

This can vary from 20-50 percent of the compensation. 

2. Experience of the attorney 

Just because an asbestos lawyer receives a higher percentage of proceeds does not mean they are the most experienced.

Find out the number of years they have been practicing and ask for referrals. 

What Are The Four Main Risk Factors For Mesothelioma?

A risk factor is anything that affects your chance of getting a disease such as cancer. Different cancers have different risk factors. For example, exposing skin to strong sunlight is a risk factor for skin cancer. Smoking is a risk factor for cancers of the lung, mouth, larynx (voice box), bladder, kidney, and several other organs. Having a known risk factor, or even several risk factors, does not mean that you will get the disease. And some people who get the disease may not have had any known risk factors.

These are the well known risk factors for the development of mesothelioma cancer:

1-Asbestos :

The main risk factor for developing mesothelioma is exposure to asbestos. In fact, most cases of mesothelioma have been linked to asbestos exposure in the workplace.

Asbestos refers to a family of fibrous minerals made of silicate. It is a naturally occurring mineral that can be found in dust and rocks in certain parts of the United States and other parts of the world. There are 2 main forms of asbestos:

1-Serpentine (curly) fibers include chrysotile, the most widely used form of asbestos. 2-Amphiboles are thin, rod-like fibers. There are 5 main types -- crocidolite, amosite, anthrophylite, tremolite, and actinolyte.

Amphiboles (particularly crocidolite) are considered to be more likely to cause cancer. However, the more commonly used chrysotile fibers are also linked with mesothelioma.

Mesothelioma - An Asbestos Related Lung Cancer

What is Mesothelioma? 

Mesothelioma is a form of cancer located in the lining of either the lungs, abdomen or the heart. These linings are thin layers of tissue covering the organ. 

The pleura is the tissue covering the lungs and the wall of the chest cavity which cushions and protects the lungs. The peritoneum lines the abdominal wall and surrounds most of the organs in the abdomen. The pericardium is the tissue surrounding the heart. 

Mesothelioma is a rare but very serious cancer. There are three types of mesothelioma based on the types of cancerous cells. The most common type is epithelioid and consists of 50-70% of total cases and has the best prognosis. The second type is called sarcomatoid, consists of 10-20 % of mesothelioma cases and is more unpredictable in nature. The third type of mesothelioma is called biphasic, it is a combination of the other two types and consists of 20-35% of all cases. 

There are an estimated 2000-3000 new cases of mesothelioma in the United States every year. The majority of these cases begin in the chest wall (pleural mesothelioma), a few start in the abdomen (peritoneal mesothelioma) and very rare are the cases starting in the lining surrounding the heart (pericardial mesothelioma). 

The pleura is a thin lining of mesothelial cells. There are two pleuras in the chest, the parietal pleura and the visceral pleura. The parietal pleura lines the chest wall including the inside of the ribs, diaphragm and pericardium. The visceral pleura covers the lungs and filters fluid to and from the chest. If the pleura becomes diseases it is not effective at eliminating fluid from the chest resulting in pleural effusion or too much fluid in the chest. 

Risk Of Lung Cancer Increased With Exposure To Asbestos Fibers

Although you cannot estimate with complete certainty the affect asbestos exposure will have on the human body, you can say with a reasonable degree of certainty that past exposure to asbestos is a significant factor in the development of lung cancer and mesothelioma. There is a large body of work that has studies this subject matter very closely. On study is called, “Deposition and clearance of chrysotile asbestos.” By Churg A. - Ann Occup Hyg. 1994 Aug;38(4):625-33, 424-5. Below is an excerpt:

Why You Should Know about Mesothelioma, Asbestos and Lung Cancer

For greater than a hundred years asbestos and lung cancer have been partners in cancer. Most individuals who've been diagnosed with mesothelioma had occupations where they were exposed to and breathed asbestos dust particles. Mesothelioma is a type of cancer which could be either benign or malignant. It is found within the mesothelium which is a thin protective tissue overlaying most internal organs. The one recognized reason behind mesothelioma results from being exposed to and breathing of asbestos dust in the air.

Breathing asbestos dust over extended intervals of time can lead to asbestosis, a persistent progressive lung disease, in addition to lung cancer and mesothelioma. Although asbestos and lung cancer have had a unmistakable association for many years, fresh instances of asbestos-triggered cancer continue to appear every year.